Link building is the process of connecting two websites together using clickable hyperlinks. Links can be either outbound or inbound. Outbound links are those that link from a website out to another; these are important to show Google where the site “sits” within their link graph (the site’s position in the web). Inbound links are those from external sites linking in to a site.
Ahrefs Domain rating claims to show (measure) the ‘strength’ of a backlink profile. DR is calculated by looking at the DR of the unique links coming from one site to another. The amount of DR passed from a site depends on the number (and DR) of the sites that links to it and the number it links to; the more it links to, the less it can pass as DR dilutes.
M-Flux is our in-house scoring system that uses five different metrics, including; DA/DR/TF/traffic/keywords plus a final human 22-point review. M-Flux provides a balanced score for a website by using a mix of metrics that measure different qualities of a website. M-Flux supports the expert view that more metrics are better than one. It is trusted by SEO agencies that take a long-term view of building clients backlink profiles and are risk-averse. You can discover how our M-Flux formula works here.
Anchor text is the words used in a hyperlink that the reader sees. For example; look at these red shoes on this site that are on sale, the anchor text is the underlined text. It informs the user precisely what to expect on the linked page. Anchor text with keywords in was once a powerful ranking signal, but nowadays it is best used sparingly.
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